Find Your Audience
Alright, let’s get real—Instagram isn’t the only place people are searching for photographers. Shocking, right? Your ideal clients could be hunting on Google, Facebook, Pinterest, or even through good old email newsletters. The trick is figuring out where they’re hanging out the most and focusing your energy there.
Here’s how to get started:
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Your current clients are a goldmine of information. Send out a quick survey via email or ask them in person - how did they find you? Was it through a Google search, a Facebook group, or maybe a stunning Pinterest board? You might be surprised by the ansers.
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If you're active on multiple platforms, check out the analytics. Which platform is driving the most traffic to your website? Where are your bookings coming from? Google Analytics, Instagram Insights, and Facebook Analytics can give you detailed breakdowns of what's working.
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Maybe you've been focusing all of your efforts on Instagram, but you notice that facebook groups are buzzing with potential clients. Start by engaging in a few groups, share your work, and see what kind of response you get. If it's promising, consider dedicating more time there. The key is to experiment and see where you get the most traction.
Once you’ve gathered some intel, double down on the platform that’s working for you.
If most of your inquiries are coming through Google, make sure your website’s SEO is up to par. Consider writing blog posts that can boost your search rankings.
If Facebook is where it’s at, join relevant groups, participate in discussions, and share your work regularly.
Pinterest more your thing? Create beautiful boards that link back to your website. Each platform has its quirks, so play to their strengths.
In the end, the goal is to meet your audience where they already are. By focusing your efforts on the platform that brings you the most bang for your buck, you’ll not only save time but also connect with the right clients who are ready to book you. And hey, once you’ve got that figured out, you can even put your feet up... for a minute. (Just don’t forget to check your DMs!)